26th September 2018 - United
States Prenatal Vitamin Supplements Market is expected to grow at a significant CAGR in the
upcoming years as the scope and its applications are increasing across the
globe. Prenatal vitamins are essential for women and aid to augment for any
potential insufficiency in the diet throughout pregnancy. Prenatal vitamin
supplements are available in the market in various forms such as gel capsules,
powders, pills, tablet forms and liquids.
Prenatal
vitamin supplements play a vital role in the prevention of neural tube defects,
preventing anaemia, help in the growth & development of the fetus, etc.
Prenatal vitamin supplements contain more folic acid, calcium, iron, vitamins
and other minerals as compared to the regular adult multivitamins. The factors
that propel the growth of the United States Prenatal Vitamin Supplements Market
include increasing demand, rapid urbanization & industrialization, and
product development & technological innovations.
In
addition, some of the key factors that attribute to the market growth include
well established healthcare infrastructure & facilities, insufficient
nutrition in routine food, growth in number of educated women, awareness among
the population and rise in disposable income. On the other hand, there are
factors that may hamper the market growth such as drop in fertility rate and
small families. United States Prenatal Vitamin Supplements Industry is
classified on the basis of product type, applications, distribution channel and
geography.
United
States Prenatal Vitamin Supplements Industry is segmented by product type as
Calcium, Folic Acid, Iron, Vitamin D, and other. This industry is classified on
applications as clinics, hospitals, and others. United States Prenatal Vitamin
Supplements Market is segmented by distribution channel as online stores,
specialty stores and others. This market is classified on the basis of
geography as The West, Southwest, The Middle Atlantic, New England, The South
and The Midwest.
Some
of the key players that fuel the growth of the United States Prenatal Vitamin
Supplements Market include Bayer, Biotics Research Corporation, Country Life
Vitamins, Church & Dwight Co Inc., Country Life, Garden of Life, MegaFood,
Metagenics, New Chapter, Nature Made, Nutramark, Pharmavite, Rainbow Light,
Thorne Research, Twinlab, Zahler, and others. The key players are focusing on
inorganic growth to sustain themselves amidst fierce competition. As such,
mergers, acquisitions, and joint ventures are the need of the hour.
Market Segment:
Geographically, this report splits the
United States market into seven regions:
•
The West
•
Southwest
•
The Middle Atlantic
•
New England
•
The South
•
The Midwest
with
sales (volume), revenue (value), market share and growth rate of Prenatal
Vitamin Supplements in these regions, from 2013 to 2025 (forecast).
United States Prenatal Vitamin
Supplements market competition by top manufacturers/players, with Prenatal
Vitamin Supplements sales volume, price, revenue (Million USD) and market share
for each manufacturer/player; the top players including
•
Garden of Life
•
Country Life Vitamins
•
Twinlab
•
Abbott
•
Matsun
•
NutraMark
•
Rainbow Light
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