29 April 2019 - Global K-12
Testing and Assessment Market is anticipated to witness an exponential
growth in the forecast period. The factors that propel the growth of the market
include increasing number of associations between schools and assessment
companies, growing use of technology in the educational field to track and
collect grades, increasing use of analytics, and increasing awareness among the
population.
K-12
testing and assessment market is anticipated to expand at a significant CAGR of
8.19% in the upcoming period as the scope, product types, and its applications
are increasing across the globe. The market has an emerging trend is
gamification. Gamification is gaining acceptance among teachers and students
owing to the participation of game design and game techniques and mechanics in
a non-gaming context.
In
addition, the growing application of games for assessment is looked upon as one
of the significant trends that will increase traction in the K-12 testing and
assessment market. The demand for games for assessment is rising because it is
measured as a powerful tool to involve individuals and improve the formative
assessment. Market could be explored by the type, method, application, and
geography. Market could be explored by type as Non-Curriculum-Based Testing and
Curriculum-Based Testing.
Based
on method, the market could span Traditional method, Blended method and online
method. The “Blended method” segment led the market in 2017 and will continue
to lead in the forecast period. The key factors that may be attributed to the
growth of the market includes rising acceptance and benefits offered by this
method. In addition, numerous schools are accepting blended learning solutions
because results in cost decrease and rises the competence owing to the evaluation.
The key applications that could be explored in the market include Primary
School, Pre-primary School, High School, Middle School, and others.
North
America accounted for the major share of the K-12 testing and assessment
industry in 2017 and will continue to lead in the forecast period. The factors
that could be attributed to the growth include an increasing number of
government enterprises to progress the overall growth of students and quality
of education is resulting and an increased acceptance of testing an assessment
tools in the prospectus of numerous schools.
Some
of the key players that fuel the growth of the K-12 testing and assessment
market comprise EdTech, CogniFit, MeritTrac, ETS, CORE Education, and
Consulting Solutions, Scantron, Pearson Education, Proprofs Quiz Maker,
UMeWorld, Literatu. The leading companies are taking up partnerships, mergers
and acquisitions, and joint ventures in order to boost the inorganic growth of
the industry.
Market Segment:
The key players covered in this study
•
CogniFit
•
Edutech
•
ETS
•
MeritTrac
•
Pearson Education
•
Scantron
•
CORE Education and Consulting Solutions
•
Literatu
•
Proprofs QuizMaker
•
UMeWorld
Market segment by Type, the product can
be split into
•
Curriculum-Based Testing
•
Non-Curriculum-Based Testing
Market segment by Application, split
into
•
Pre-primary School
•
Primary School
•
Middle School
•
High School
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