14 May 2019 - The Global Mezcal
Market is subject to witness a
substantial growth due to the increasing import & exports activities of
mezcal across the globe. Additionally, increasing exports in regards to overall
volume and revenue coupled with improved quality and self-life of the products
are some of the encouraging indications for the growth of this market. Increasing
production of mezcal owing to growing demand of the products from Latin America
and North America region are expected to drive market growth in the upcoming
years. Globally, the mezcal market is predicted to grow at CAGR of 21.99% in
forecast period, providing numerous opportunities for market players to invest
in research and development in the mezcal market.
Furthermore,
easy availability of the products due to presence of online retailing and
increasing exports are anticipated to fuel demand of mezcal over the forecast
period. Rise of the e-commerce sector are expected to offer immense
opportunities for businesses to increase overall revenue of their products in
the upcoming years. As per recent reports, as much as twelve percent of 12% of
the global retail trade is currently driven by e-commerce. Many of the
e-commerce platforms focuses on both business to consumer (B2C) and
business-to-business (B2B) operations. These factors are expected to positively
influence market progress in the upcoming years.
However,
lack of distribution challenges and limited scope of investment in the market
are some of the key factors restraining market growth to a certain extent, in
the recent years. Yet, increasing penetration of supermarkets, hypermarkets,
retail stores, big chains of discount and convenience stores are anticipated to
fill out gap in the distribution network of mezcal products, thereby driving
market growth in the last couple of years. Although, serval concerns in regards
to production the products like pressure regarding the declining prices and
profit margins of the product are expected to limit market growth owing to
lower profit margin by retail stores.
Mezcal
is commonly known as an authentic Mexican alcoholic drink that is yielded from
the agave plant, also called as a maguey, which is mostly found in the North
America region prominently. The mezcal beverage is made by processing agave
extracts; the process commonly involves distillation and fermentation. Agave
extracts are obtained after harvesting agave plats during maturity period or
during production of its first single flower. Commonly, upper portion of the
plants, which contains large concentrations of sugar, are processed slowly in
underground pits for particular amount of period.
Increasing
demand from North America region is credited to growing popularity of the drink
among young population. Significant amount of mescal has been exported,
especially from Oaxaca every year. Favorable governmental laws and regulations
are expected to aid small and medium-sized businesses to gather more customer
base in the upcoming years, these factors are predicted to positively influence
market growth over the forecast period. Increasing import from U.S and Japan
are anticipated to fuel overall market growth. Currently, the mezcal is sold in
more than twenty-seven countries across the globe, thus driving market growth.
The
mezcal market is divided by region as North America, Europe, Asia-Pacific,
Latin America and Africa. North America has shown major growth in recent years
owing to the rise in the adoption of latest methodologies in manufacturing
process of mezcal and existence of prominent industry players in the region.
Latin America is predicted to hold major market share in the mezcal market with
massive growth in forecast period. Countries such as Mexico, Japan, and U.S.
are leading the mezcal market with increase in the consummation and significant
investment by leading industry players considering potential growth
opportunities in the region.
The
key players in the mezcal market are Distillery Destileria Tlacolula, S. de
R.L. M.I., Ilegal Mezcal (IM), Pernod Ricard (PR) Co., Mezcal Pierde Almas,
William Grant & Sons (WGS) Co., El Silencio Holdings, Inc., El Tinieblo,
Fidencio Mezcal, Gem & Bolt LLC, and Heavy Métl Premium.
Market Segment:
The various contributors involved in the
value chain of Mezcal include manufacturers, suppliers, distributors,
intermediaries, and customers. The key manufacturers in the Mezcal include
•
El Jolgorio
•
Ilegal Mezcal
•
Pernod Ricard
•
Diageo
•
Rey Campero
•
Tlacolula Distillery
•
William Grant & Sons
Market Size Split by Type
•
Joven
•
Reposado
•
Anejo
Market Size Split by Application
•
Wedding
•
Cocktail Party
•
Backyard BBQ
•
Others
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