18th December
2020 – The global market for anti-counterfeiting packaging was accounted
over USD 80.14 Billion in 2015. Pharmaceutical companies across the globe
adopted this packaging is anticipated to witness growth over the forecast
period. Increasing the awareness of consumers about an injurious reaction of
spurious goods is also likely to drive demand. Anti-counterfeiting Packaging is
a process of allocating secured packaging to the product. There is increasing
the supply of duplicate products which results in diluting the brand identity
which is a high concern for the manufacturers this packaging can witness the
demand over next 9 years.
The
impact of unhealthy lifestyle results in the increase in health issues drives
pharmaceutical manufacturers in U.S. witnessed a high demand over the forecast
period. High cost involved in implementing the anti-counterfeiting packaging to
restrain the growth of this market. Manufacturers over the world are taking efforts
to cut short the losses induced while manufacturing of counterfeit products is
likely to promote industry growth. Product authentication techniques in FMCG
products are expected to register high growth. North America and Europe are
taking efforts to defend the harm occurring because of spurious products.
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Because
of a low price of secure packaging usage of covert packaging in the food
industry and clothing & apparels witnessed to grow. Covert
anti-counterfeiting packaging techniques are projected to grow at a CAGR of
over 8% from 2016 to 2025. Asia Pacific economies adopted covert techniques is
projected to grow the demand. Anti-counterfeiting Packaging is used for
preventing sensitive, vulnerable products and in security labels is projected
to witness growth over the forecast period. The demand for tracing technologies
and RFID track is projected to record a CAGR of over 10% from 2016 to 2025
because of tracking features and superior product security adopted by the
technology. RFID makes use of electromagnetic fields to automatically spot out
and track tags attached to products. The tags have electronically stored
information.
High
concerns about harmful side effects of spurious drugs and brand image are
protected using the use of anti-counterfeiting packaging in pharmaceutical
products which will witness high growth over the forecast period. Machine
readable codes and Barcodes for food & beverage products and product
security are expected to grow over the forecast period. Asia Pacific market is
projected to drive rapidly because of increasing worries concerning the damages
took place due to the manufacturing of forged products. The demand is expected
to grow due to large a number of pharmaceutical manufacturer’s existence. CAGR
projected is of 12% from 2016 to 2025. Manufacturers in China adopted the
product security technology.
The
key players in anti-counterfeiting packaging market are Avery Dennison, CCL
Industries Inc., 3M Company, Zebra Technologies Corporation, SICPA Holding SA
etc. Industry witnesses a number of acquisitions and mergers to increase the
company’s revenues and emphasizes on R&D for advanced technology
production. Companies differentiated products from the competitor’s products
posess patent to reduce the risk of product poaching. Industry is subject to
have a high rivalry over companies operating high-profit margins. Industry
shows integration throughout the value chain from production and development of
security products and technologies to distribution. Companies undertake joint
ventures for the production of advanced technology solutions to grow over the
forecast period.
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